Copa America brings Fiestón to South Beach
A special edition of Copa America—the premier men’s soccer event in the Americas—is being held for the first time outside of South America. The United States is the host nation for Copa America Centenario, which celebrates the 100th anniversary of the Tournament from June 3rd to the 26th. The 2016 event is significant because it features teams from CONMEBOL (the South American football confederation) and CONCACAF (the Confederation of North and Cen- tral America and the Caribbean). Soccer fans across the US will be able to view all 32 games live on Univision Sports, but if you feel the need to share this unique experience with fellow fans and cheer for your team, Univi- sion, the largest Spanish-language television network, has organized viewing parties across the country as a way of replicating the sensation of being at the stadium. One of such events—a tailgate beach party—was produced by TOCA Events during the week- end of June 3 to 6 at Miami Beach’s Lummus Park on the iconic Ocean Drive. The Fiestón—as Univision calls these viewing parties—came to Miami for the first time, and the sports manage- ment side of TOCA Events was chosen to take care of the challenge and design an unforget- table opportunity for all soccer fans of all ages. There were plenty of family-fun activities for attendees. Besides cheering for their favorite teams, guests enjoyed beach games as well as live musical performances by reggaeton artist Joey Montana, pop artist Karol G, pop Latin sensation Grupo Treo, Afrobeta, and Locos for Jua- na, among others. The first six matches of the tournament were broadcast live on large LED screens placed on the beach. TOCA Events continues its support of Univision Fiestón events in cities across the country such as Dallas, Phoenix, Chicago, New York and Los Angeles. www.tocaevents.com
The Exciting Game of Sports Marketing
As we prepare for the Rio Summer Games, where we are assisting the NBA for the third year in a row, it occurs to us that we might say a few words about the exciting game of sports marketing. As huge sports fans, we at TOCA are always thrilled when we are called upon to provide our sports clients with strategies that bring their goods and services to expectant fans. Perhaps more than any type of event, sports has the power to ignite both the passion and pride of its viewers. Ready to cheer for their favorite athletes and teams, there is no more vicarious thrill than feeling the excitement generated by fans when the game is on. Competition, an undetermined outcome, and star athletes put everyone on the edge of their seats, creating a thrilling mix that electrifies every sporting event. Sports marketing wouldn’t be what it is if advertising wasn’t tied in to the event at hand. The popularity of teams and athletes encourages fans to purchase the products and services that they support, which creates an undeniable synergy. At TOCA our task is to come up with great strategies that will promote an event, along with the goods and services that go along with it. In service to this, we provide our clients and audiences with interactive settings that keep team spirit at its highest and client brands at the forefront. Getting the public to participate in ancillary events, allowing them to get closer to their favorite athletes and teams through live feeds and parties, and providing urban elements that encourage fans to stay active is what makes an event successful. Our goal at TOCA is always based on offering people a wonderful time, and it is with this in mind that we create our marketing strategies. Sports marketing is a fast-paced, energetic facet of event production. It requires quick thinking and a knack for coming up with creative solutions for promotion and advertising. Attention to detail, good communication and organizational skills, and a ton of flexibility make for a great result. When clients keep coming back for each new event, you know your formula is working. In this regard, we are proud to be producing three more events for Univision’s USA Mexico game, including simultaneous live viewing parties in L.A. and Dallas. We expect over 4,000 fans to turn up at each location, with fun and games for all. We have many sports marketing-related events in the works, many with return clients who want more of the TOCA touch. With each one, we rev up our motor, hone our skills, and revel in the excitement we share with our clients, the sponsors, and the fans. And of course, with each production, we learn more about our craft as we come up with new ideas for the exciting game of sports marketing. www.tocaevents.com
TOCA’s Unique Sports Marketing Solutions
Most sports fans show up at an event to enjoy the game and to add their energy to help their team win. The focus is on the action, and all the rest is usually taken for granted. Creating a good sporting event is an art form, with many different pieces that go into framing the event in order to make it a memorable and exciting experience for everyone involved. Creating the Ideal Fit The sporting industry requires a special eye to marketing. We are proud of our team of TOCA professionals who are able to work hand in hand with clients in order to create the perfect fit for each event. Making Every Experience One to Remember At TOCA, our goal is to make every event we produce an experience that people will enjoy to the fullest and remember for a long time to come. In service to our clients, we make sure that what we add helps to articulate the brand, inspiring and building recognition and customer loyalty every step of the way. Bringing An Event to Life Having produced sporting events at regional, national, international levels, we consider ourselves experts at creating customized solutions for every possible situation. We love the challenge of collaborating with our clients to explore innovative strategies that bring an event to life. Some of Our Favorite Events Some of our favorite events of the past have been creating critical elements for SONY Open Tennis and the BCS College Football Championship Game. And of course, with one of our main offices based in Rio de Janeiro, we always enjoy working with clients there, such as the Confederation Cup and FIFA World Cup, and we’re absolutely thrilled about being a part of the Rio Summer Games coming up in 2016. New Contracts Currently TOCA’s focus is on the new contracts that are keeping us busy as we enter the new year. In the initial process of envisioning plans for each one, here just a few of the things we’re up to: We just received a three year contract with Banco Itau International to produce their experiential marketing component at the Miami Open. With Toca’s Co-Director, Sean Gibbons wielding his racquet on the court whenever he gets the chance, there is no question that this is a perfect fit. Presented by Itau, the contract covers the event for 2015, 2016, 2017, which puts us right in our sweetspot! Another contract we recently signed is once again with Univision to produce their Fieston 2015 events. These will be hosted in Los Angeles in February, Houston in August, Chicago in April, and Dallas in October. The focus is around Liga MX, the Mexican Soccer League, where we expect an attendance of over 8,000 guests! Loving What We do Working to create sports marketing solutions is as exciting as you can imagine. Bringing our clients’ visions to life by carefully honing a solid strategy is extremely satisfying, especially as the project approaches its final form. Experiencing the end product with fans who not only engage with their team, but also feel the vibe that we’ve helped create becomes the absolute topping on the cake. And this is why we love what we do! Contact Us For more information on sports marketing solutions, contact us today: www.tocaevents.com