New Event Planners in Las Vegas: TOCA opens its doors in the city
New Event Planners in Las Vegas: TOCA opens its doors in the city Our Event Planners in Las Vegas: Design, Production & Logistics International event planning and destination management company TOCA Events continues expansion with its new office location Las Vegas, tapping into the largest meetings and incentive market on the planet, regular and potential clients now have the good fortune to know that TOCA has its team of excellent event planners in Las Vegas, besides Miami, Boston and Rio. As one of the primary event planning destinations in the world, Las Vegas dazzles like no other city. Whether it is the draw of famous headliners such as Celine Dion and Cher, extravagant shows such as Cirque du Soleil and many of Broadway’s best, titillating adult entertainment, great comedians, architectural wonders, exceptional restaurants, and daytime tours, life just isn’t complete unless you’ve been to Vegas at least once! And what better place to produce an event than a city that offers such a myriad of choices when it comes to keeping guests excited, surprised, and on their best party toes? Our team of event planners in Las Vegas are ready to share that with clients from all around the globe. Destination Management Creative Solutions for Las Vegas TOCA Events is no stranger to destination management in the city. As expert event planners in Las Vegas, the company upholds its reputation for producing and planning some of the most exciting experiences for clients… Whether it is an onsite mega-party, an exploration of overground and underground locales, or anything in between. With a knack for creating and tailoring just the right package, TOCA upholds its reputation for stepping right to the beat of a city and creating the perfect rhythm for every client’s need and desire. The TOCA team of event planners in Las Vegas brings years of experience to this market, having completed numerous projects including automotive launches, corporate incentive programs and comprehensive destination management services in the US and abroad. From 2,800+ guests at the Las Vegas Convention Center to select VIP casino access in premiere hotel properties and multilingual staff, the TOCA creative and logistical teams are ready to develop the ideal program that defy traditional Vegas offerings. See TOCA Events Brilliant Lights at the Las Vegas Convention Center Corporate Events: More and Better Event Production in Las Vegas The TOCA touch in event planning is undeniable, as we know from the many, many events that we have created for clients such as Audi, Visa, Johnson & Johnson, Ameriprise, AT&T, BCG, Dr Pepper Snapple Group, Univision, and so many more world-renowned companies. Check out this project by our event planners in Las Vegas It goes without saying that opening a branch of our event production company in Las Vegas now provides needed services to clients worldwide who are looking for exciting and unique experiences hosted by a team of professionals that knows how to put a truly magical spin on a good time. The recent tragic events in the city have only increased our determination to showcase Las Vegas and its people to the world. We hope that you will join us, and let us share the creativity, talent and dazzling surprises that only Las Vegas can offer. For more information on how we can tailor an event for you with the best event planners in Las Vegas, please contact: Sean Gibbons +1 702 462 7272
TOCA Culture Presents Bossa Nova Sinfónico in Havana, Cuba
TOCA Culture presents Bossa Nova Sinfónico in Havana Cuba MIAMI, USA (March 24, 2016) — The Miami-based cultural institution, TOCA Culture, will present Bossa Nova Sinfónico in Havana, Cuba on May 15th, as the opening concert for the 2016 Cuba Disco Festival. In a historic move, Cuba’s National Symphonic Orchestra will share the stage with U.S. artists based in Miami. This momentous occasion coincides with the Festival’s 20th anniversary. The orchestra, guest musicians, and the Cuban fans of Brazilian music are looking forward to this award-winning program that celebrates ever increasing cultural dialogue between Cuba, Brazil and the U.S. The collaborative performance will be led by the Symphonic Orchestra’s Maestro Enrique Perez Mesa. Bossa Nova Sinfónico is a project founded with the purpose of sustaining Antonio Carlos Jobim’s body of work and legacy among music lovers everywhere. Jobim was the most pivotal figure in Brazilian popular music over the last century. His music has permeated cultures around the world. Jobim’s compositions coupled with the symphony orchestra format and the traditional Brazilian Jazz quintet gives this project its unique appeal. The quintet is formed by singer Rose Max, guitar player Ramatis Moraes, bassist Jamie Ousley, pianist Michael Orta and drummer Carlomagno Araya. Conductor Jeremy Fox, from the original concert in Costa Rica, will be part of the encounter, working together with maestro Perez Mesa. In its first year, this project was performed in Central America, Mexico, and the United States. Its premier in Costa Rica along with the National Symphony Orchestra (March 2013) resulted in the release of a live recording. The CD “Bossa Nova Sinfónico Recordando a Antonio Carlos Jobim” garnered a Latin Grammy nomination, as well as winning “Best CD of the Year” at the 2014 Brazilian Press Awards. “The music of Jobim is universal, and provides the ideal framework to present our PanAmerican musical encounter,” states TOCA Culture director Robson Coccaro. “We are at such a transformative moment in U.S.-Cuban relations, and we are thrilled to be collaborating creatively with Maestro Pérez and Cuba’s National Symphony Orchestra. Much like Jobim’s subtle use of rich harmonies in his music, our hope is that this performance will encourage harmony and further stimulate the cultural dialogue between the U.S. and Cuba”. ABOUT TOCA CULTURE TOCA Culture is a not-for-profit cultural organization that promotes the visual and performing arts through cultural exchange and performative encounters throughout the Americas, with particular focus on Brazil-USA-Cuba interface. We support established as well as emerging artists, and produce live and virtual events to showcase their works and introduce their offerings to a global audience. Bossa Nova Sinfónico is scheduled to be presented at the Cuba Disco Music Festival in Havana, Cuba under the direction of Maestro Enrique Pérez Mesa with the National Symphony Orchestra. This showcase of Brazilian Bossa Nova, performed by Brazilian artists based in the US and Cuban musicians from the national orchestra, embodies the cross-cultural focus of TOCA Culture. www.tocaculture.org
Gallery Weekend in Berlin
Back in the 1920’s, Berlin was the unequivocal capital of arts and culture in Germany. Movements like Neue Sachlichkeit (New Objectivity) and Secession, along with artists such as Max Beckmann, Käthe Kollwitz, and Edvard Munch, were a part of a scene that drew some of the most innovative creators into the city’s arms. Then came the long years during and after the war until the 1970’s and 80’s brought attention to art once again with an energy that included West Berlin’s Junge Wilde (Young and Wild movement). Since the Berlin wall fell in 1989, the city has enjoyed yet another Renaissance, with artists flocking from all over the world to experiment, show their work, and find inspiration from an atmosphere so open to creation and acquisition. From painting, to sculpture, photography, performance art, and installations, there is a constant buzz around the ongoing exhibitions, biennials, art trade shows, and grand events like the Documenta show in Kassel, which takes place every five years. In Berlin there is a huge opportunity for collectors, curators, and visitors to take in a scene that is intense, alive, and always evolving. Supporting the scene are an enormous quantity of exhibition spaces that include former factories, breweries, churches, boiler rooms, tower blocks, and office buildings that have been converted into galleries and work and living spaces for artists. Many of the spaces that were vacated by businesses after the wall came down became available for use through the initiative of organizations like Kulturwerk and the Berlin Senate. This unprecedented support for artists is what makes Berlin so unique. With over 150 not-for-profit and self-funded artists’ spaces all over the city, it is no wonder that Berlin is a mecca for artists who cannot afford to create work in other renowned cities across the globe. Current statistics say that there are over 20,000 international artists now living in Berlin. Grant programs to support studios are prevalent, giving way to more than 830 subsidized artists’ studios and studio apartments. With excellent grants, such as the DAAD artists program and Kunstlerhaus Bethaniene, international artists can get assistance for coming to the city to both create and show their work. The National Galerie is another supporter of contemporary art, giving prizes to young artists since 2000. Art collectors in Berlin also do their part to help to create studio spaces in obscure spaces, such as abandoned crematoria and even a former Communist party carpark. Putting their private collections on public display, may of these collectors create exciting events, such as Christian Boros’ show that was housed in a former WWII bunker. Another exciting venue is in the Hamberger Bahnhof where Heiner Bastian’s collection features works from the “art brut” movement, including pieces by Joseph Beuys, Damien Hurst, Anselm Kiefer and more. As a center for contemporary art, one feels a special vitality in the air, with a youthful and vigorous scene that is a given for a city that prides itself on a sophisticated forward-mindedness. There are a plethora of galleries in Berlin neighborhoods such as Mitte, Kreuzberg, Potsdammer Strasse, Charlottenburg, and even various apps like EyeOut Berlin and INDEX Berlin that follow the art trends throughout city. The 11th Gallery Weekend Berlin begins on April 30 and runs through May 4. Founded as a private initiative amongst local Berlin galleries, this year has 47 of them exhibiting works from both new and established artists. http://www.gallery-weekend-berlin.de/ www.tocaevents.com
The Quintessential Fashion of Rio
There’s something in the air in Rio de Janeiro that no other city on earth shares. It is a combination of the deep and burning sensuality that comes from the city’s history, combining Portuguese, French, and African roots with an electrified atmosphere that the landscape itself invites. In Rio, the 20’s to the 50’s were considered the “Golden Age,” with the first big wave of international society flocking to the city for all the glamour it offered. Through all of the ups and downs in between, Rio de Janeiro has become a city that combines leisure with commerce, inviting an increasingly stabile economy and a contemporary pulse that cannot be denied. And with this, comes the quintessential flavor that is all Rio’s own. Captured by our own TOCA Events photographer, Fabio Pamplona, it is easy to see why fashion is the big metaphor for the Rio de Janeiro lifestyle. From famed Brazilian models such as Giselle Bündchen to the inimitable and ubiquitous Brazilian bikini, this is the place where sensuality and beauty meets an industry that thrives on all that the city has to offer. Combine the exquisite landscape of golden sand, green waters, and lush tropical mountains with the everyday sights of gorgeous inhabitants and you have an aesthetic recipe made in heaven. Here street fashion is just as potent as the pages of design you find in the magazines. From the beach to the runway, Rio’s exuberance is evident in the rich colors and breezy fabrics used by local designers, as well as the fit and tanned models who wear them. No matter in what corner you find Rio fashion, you will always find a sense of joy and festivity in the wearing… brought out by the sun, the music, and the rhythm of this city that brings out the best in everyone. At TOCA Events there is not a day that goes by where we are not celebrating our presence here in Rio. With heart-stopping views of local flora and fauna, we are constantly inspired. And of course, having the opportunity to introduce so many of our clients to the excitement and beauty of the culture is an extra bonus. For information on offering your event here in Rio, contact us at: www.tocaevents.com www.tocaevents.com
Helping Employees Bond Within Corporate Culture
When our corporate clients hold an event the purpose is clear: disseminating new information and modalities for the company and rewarding employees for their good work. This is usually the motive behind meetings that also serve as a powerful way to bring company members together. Combining Business with Pleasure One of the essential ingredients that we feel is necessary for creating a successful corporate event is offering exciting extracurricular activities as a part of its fabric. Keeping participants energized, engaged, and involved beyond the scheduled meetings and workshops is a key element in combining business with pleasure. The Perfect Recipe for Team Building At TOCA we seem to touch on all the right ingredients, which is evident in the glowing reports we get after every event. Our signature talent is in providing a diversity of options, spanning everything from interactive sports to dining, cultural events, private tours, and innovative classes. Inviting attendees to mingle in a relaxed setting is the perfect recipe for team building, which forms the essence of a solid corporate culture. Loosening the Proverbial Necktie As heads of divisions mingle with those climbing the ladder, people have the chance to shake hands and get to know each other better during a relaxed “off the business schedule” experience. In this more personal atmosphere, the proverbial necktie is loosened as new friendships are made that will ultimately lead to greater productivity and inspiration in the workplace. Location Our TOCA team is always excited when we get to the extracurricular side of planning an event. Because we want to give attendees a local experience and because we are fortunate to produce events in so many exquisite and exotic settings, the choices we give our clients come from extensive research into what each specific location offers. Our diverse international team allows us to present exceptional activities from people who are really in the know, many of which are off the beaten path from conventional tourism. Our Menu of Possibilities With our two main TOCA offices in Miami Beach and Rio de Janiero, it’s not hard to imagine the great activities that are available. Beach volleyball tournaments, a guided tour of the exotic flora and fauna, hiking and climbing, a taste of local cuisine, or even a private fashion show are just some of the pleasures one can expect from our menu of possibilities. Creating the Perfect Balance From Boston to Phoenix, Buenos Aires to Berlin, it is always a thrill to mine what is nearby our event location. Introducing attendees to local fairs, wineries, bakeries, cooking classes, and even dance lessons (0ur Samba parties are famous!) create the perfect balance for a TOCA corporate event. Excursions and Culture Providing participants with a plethora of photographic opportunities, we offer day trips and overnight excursions to points of interest, as well as many behind-the-scenes events. And because our staff is exceptionally knowledgable in the performing and fine arts, we always enjoy adding museum and art gallery tours, as well as an evening at the theatre or concert to the itinerary. And Let’s Not Forget Sports! Sports are a fundamental part of what TOCA is all about. As producers of so many sporting events, we are attuned to the tremendous attraction of sports competition, especially for participants who have been attending seminars for most of the day. Whether it is extreme sports training, a day of biking, an evening of bowling, or a friendly softball game, we love it when we see people get physical. Something for Everyone From Body Activation to yoga, a spa visit, or a fitness presentation, we offer beautifully designed off or on-site activities that will bring something to everyone. At TOCA we believe in helping employees bond within corporate culture through the shared and unexpected pleasures we so love to provide. www.tocaevents.com
TOCA’s Unique Sports Marketing Solutions
Most sports fans show up at an event to enjoy the game and to add their energy to help their team win. The focus is on the action, and all the rest is usually taken for granted. Creating a good sporting event is an art form, with many different pieces that go into framing the event in order to make it a memorable and exciting experience for everyone involved. Creating the Ideal Fit The sporting industry requires a special eye to marketing. We are proud of our team of TOCA professionals who are able to work hand in hand with clients in order to create the perfect fit for each event. Making Every Experience One to Remember At TOCA, our goal is to make every event we produce an experience that people will enjoy to the fullest and remember for a long time to come. In service to our clients, we make sure that what we add helps to articulate the brand, inspiring and building recognition and customer loyalty every step of the way. Bringing An Event to Life Having produced sporting events at regional, national, international levels, we consider ourselves experts at creating customized solutions for every possible situation. We love the challenge of collaborating with our clients to explore innovative strategies that bring an event to life. Some of Our Favorite Events Some of our favorite events of the past have been creating critical elements for SONY Open Tennis and the BCS College Football Championship Game. And of course, with one of our main offices based in Rio de Janeiro, we always enjoy working with clients there, such as the Confederation Cup and FIFA World Cup, and we’re absolutely thrilled about being a part of the Rio Summer Games coming up in 2016. New Contracts Currently TOCA’s focus is on the new contracts that are keeping us busy as we enter the new year. In the initial process of envisioning plans for each one, here just a few of the things we’re up to: We just received a three year contract with Banco Itau International to produce their experiential marketing component at the Miami Open. With Toca’s Co-Director, Sean Gibbons wielding his racquet on the court whenever he gets the chance, there is no question that this is a perfect fit. Presented by Itau, the contract covers the event for 2015, 2016, 2017, which puts us right in our sweetspot! Another contract we recently signed is once again with Univision to produce their Fieston 2015 events. These will be hosted in Los Angeles in February, Houston in August, Chicago in April, and Dallas in October. The focus is around Liga MX, the Mexican Soccer League, where we expect an attendance of over 8,000 guests! Loving What We do Working to create sports marketing solutions is as exciting as you can imagine. Bringing our clients’ visions to life by carefully honing a solid strategy is extremely satisfying, especially as the project approaches its final form. Experiencing the end product with fans who not only engage with their team, but also feel the vibe that we’ve helped create becomes the absolute topping on the cake. And this is why we love what we do! Contact Us For more information on sports marketing solutions, contact us today: www.tocaevents.com
The Seaside Town of Sitges
There is nothing more wonderful than becoming familiar with parts unknown! At TOCA we love the excitement and mystery of travel, and making discoveries that we can share with our readers is just another way we can help to expand borders. Our TOCA Events Brand Interface Director, Fabio Pamplona, recently came back from a trip to Barcelona, extolling the virtues of a small seaside town called Sitges just a hop, skip, and a short train ride away. With its 17 beaches, you can easily spend the day in Sitges, or better yet, book your entire trip there and then pop over to Barcelona to get a smattering of city life before heading back to deep seaside reverie. A True Vacation, Spanish Style Visiting Sitges means sunbathing, swimming in the azure waters of the Mediterranean, and enjoying the pleasures of a true vacation, Spanish style. With beaches for everyone you’ll find the gamut, including family friendly, gay friendly, and nudist friendly, assuring you that Sitges is a place where everyone feels comfortable and welcomed. Choose a beach close to town where you can people watch and enjoy the company of many, such as Platja de La Fragata right in front of the main church. Or, a bit off the beaten track, you can find a more secluded environment such as Platja de Terramar or Platja de las Aniquines to the west. People Watching and the Allure of Cafe Life Taking a bit of a respite from the sun, you can walk the famed Passeig de la Ribera with the old city on one side and the sea on the other. As wildly passionate cafe lovers, we at TOCA are like iron filings to the magnet of an attractive cafe, and on Sitges there are many. Stop in one of the many local cafes to people watch as you sip a refreshing drink in the breeze. Parc del Garraf From the island you can take some wonderful pilgrimages to the many points of interest nearby. There’s a great national park just inland from Sitges called the Parc del Garraf. With its arid landscape, you get a real sense of the area’s beauty through the flora and fauna, with a stunning backdrop of indigenous calcareous rock formations. The Wine Tour at Castell de Vilarnau Fabio was particularly taken with the excellent wine tour he took to the Castell de Vilarnau. With so many great cavas, it is no wonder that the Catalunya region boasts some of the greatest wines in Spain. Founded in 1986, Castell de Vilarnau’s guided tour includes observing the different stages of production the grapes go through, along with the requisite tastings, and of course, a chance to dine at the great restaurant there. The Monastery at Montserrat An impressive property with majestic views, you can see the monastery at Montserrat from Vilarnau. Montserrat was founded in 1025, becoming a strong destination for pilgrims and visitors as they heard stories of miracles taking place there. With its breathtaking mountain vistas, you can walk there on well trodden paths, or take the funicular to the top. And while you’re there and if you get the chance, listen to the Basilica choir so famous for their Gregorian chants and other types of religious choral music. Finding What’s Right for You Whether you want to relax and do next to nothing or be an active participant in all that Sitges and its environs have to offer, you will find exactly what’s right for you on and near this gorgeous Mediterranean paradise. Contact Us For more information on great destinations for enjoying a vacation or holding your event, contact us today: www.tocaevents.com
The Fine Art of Event Lighting
Lighting creates an atmosphere. When it’s right, it ignites the emotions, sets the mood, and offers direction. Just think of the full moon in a midnight sky shining over a lake. Creating the ultimate romantic setting, it also asks us to look out at the world as we connect with the beauty of nature. Making an Idea Come Alive When it comes to an event, lighting is a powerful design tool that can make an idea come alive. At TOCA, our goal is to create a lighting scheme that is in tune with the surroundings, whether it is used for general illumination, or as an accent or decorative element. When lighting can be layered, using all of the above, the perfect ambiance can be achieved as all falls into harmony. Different Kinds of Lighting General lighting fills up a particular space with overall visibility, such as when we turn a light switch on to see what’s in a room. Accent lighting is directed at a specific area, where we want to direct attention to a particular object or objects. Decorative lighting comes in the form of varying types of small lighting devices, such as table lamps, wall sconces, and even candles. Outdoor Illumination Often we are asked to create exterior lighting, especially when we want to add character to a specific area. This type of lighting can be quite crucial to an event where activities are going on outdoors, as the direction of light will instruct guests where they should be, encouraging them to enjoy certain areas rather than others. Outdoor lighting opens up an event even as it creates a contained atmosphere. It also ensures a safe space for guests, providing them with confidence to see in the dark. Opening Up and Defining Space Our TOCA lighting experts are always looking for the ideal way to open up and define space, whether it is an outdoor or indoor venue. Highlighting installations while also providing the right amount of light to get the most out of photography for a special event is crucial. Impacting the Quality of an Event Good lighting will always impact the quality of an event. A good lighting designer will first assess the possibilities in a given environment and then go to work to find just the right combination of direct and ambient elements. LEDs One of our favorite sources of light comes from LED lighting, which has really taken off as a way to illuminate events over the past several years. In the beginning, using LEDs was expensive and not so easy to control. This has all changed as the art and science of LED illumination has evolved. The beauty of LEDs is that their color output is absolutely terrific for achieving optimum impact. And because they never get hot, they are so much safer to use than conventional lights, eliminating risk at events. LEDs also consume a fraction of the energy generated by traditional incandescent lights, allowing for a longer life and more efficient power requirements. Reducing the Carbon Footprint One of the best aspects of using LED lighting is that they help reduce the carbon footprint, which is what we at TOCA stand for as we seek out the most environmentally sound practices for every event we create. Providing Our Clients with the Best Atmosphere At TOCA, we hold the art of illumination in high regard as we strive to give our clients the very best atmosphere in which to hold their event, no matter if it is a corporate get-together, an art opening, a sporting extravaganza, or a gala party. Contact Us For more information please contact us at: www.tocaevents.com
The Magic of December in Berlin
Most of our team at TOCA agrees that Berlin is an absolute favorite destination, especially during the winter season. We know that many are daunted when thinking of going to a northern European city in December, where skies are mostly grey and temperatures drop down into the single digits, but we’re here to tell you that you will see a completely different side in Berlin when the Christmas holidays come around! Old-fashioned Charm and Youthful Ebulliance December is a time when the German spirit is brimming with an old-fashioned charm along with a youthful ebulliance that is so signature to this city. Putting aside the great music and art scene, and an international supply of restaurants that seems to expand every month, the winter holidays are a time to bundle up and take to the streets. Enjoying the Holidays Berliner Style With over 80 Christmas markets offering everything from handmade artifacts to antiques, locally designed clothing, artwork, jewelry, and so much more, there is very little of the frenetic shopping we’re so used to seeing around this time in the States. Watch children play on bungee-rigged playgrounds as they fly from ground to air, sit at an outdoor cafe wrapped in a blanket as you sink your teeth into a mouthwatering bratwurst with its blistering coal-roasted skin topped with mustard, wander around the wooden booths that seem to be designed for another century, and imbibe the ubiquitous gluwein that warms you down to your toes… this is the way Berliners and the rest of Germany enjoys the holidays, and we are all for it! Potsdamer Platz’s Winter Wonderland We love the winter wonderland at Potsdamer Platz, right in the heart of Berlin, where you can skate around the ice rink, go on a toboggan run, visit any one of the wooden huts to sample holiday fare, and all the while take in the stunning view of the Brandenburg Gate. Nearby there is a great Christmas market, where stalls are stocked with leather, textiles, pottery, wood carvings, and other handcrafted goods. Listening to the Masters Music is a staple in Berlin, and no matter if you are into the club or classical concert scene, everyone goes to listen to the masters in the magnificent churches and castles around Berlin. There is nothing quite like listening to Bach or Handel in the Kopenick Palace, or in the hauntingly beautiful Hall of Mirrors at Clarchens Balhaus, which is precious any time of the year. After 60 years of abandonment, you feel the history here. Ravaged from the war, the hall has kept its peeling wallpaper and bruised stucco. With the candles lit, flowers anointing each table, and good wine available from the bar, there is a sense of decadent splendor and profound magic as you absorb the remnants of the hall’s history, letting the music take over. The atmosphere and acoustics are ideal for a romantic night of chamber music, which is why locals and visitors in-the-know hold the hall in so much regard. Celebrating the City We love Berlin for its history, its vibrant present, and the sense of its pulsating future. With so many events taking place here, we at TOCA celebrate the city and invite you to do the same. www.tocaevents.com
How to plan an event
How to plan an event A DAY IN THE LIFE OF AN EVENT COMPANY In this article we show you how to plan an event. Creating an event is a many layered thing. No company knows this better than TOCA. From sports hospitality to experiential activities, corporate incentive settings, sponsor-based fabrications, and more, our mission is to construct a unique and exciting experience for everyone involved. Capturing the Client For the TOCA team, creating an event is all about communication. Our success begins the moment we start building a relationship with our clients. Of paramount importance, we get to the heart of what they wish to achieve and what they hope their attendees will take away once the event is over. If you want to know how to plan an event, pay attention. This the key to penetrating the desires of our clients. We make it our business to set up a comfortable and open dialogue where we can pinpoint the essence and spirit of the event at hand, enabling us to ultimately create the perfect blueprint for a successful experience. Creating the Proposal Once we understand the needs and objectives of our prospective client, we go to work on the proposal. This is where we cover all the necessary elements in how to plan an event, such as: transport security staffing hotels business sessions 3-D imaging and animation break-out components such as small meetings, coaching sessions, and the like activities team building entertainment evening receptions dine arounds where clients can feel the pulse of the city daytime activities spouse programs After determining exactly what is needed, we submit our user-friendly package with descriptions, graphics, and an itemized budget. Shifting Into Gear Once the client signs off on our proposal, we then move on to pre-production mode, shifting into high creative gear where each of our departments addresses their respective area of expertise. Keeping in mind the necessary calls to action that are essential to our client’s campaign, this is where the collaborative process is at its highest pitch. It is at this point that our team comes together to create the final design, with suggestions and revisions resulting from the synergy of TOCA’s collective creative vision. The Critical Path Mapping the progress of our productions and staying true to our critical path is where all of the details combine with the bigger picture. Having carefully defined each of the many and diverse moving parts that make up an event, we are now ready to mobilize onsite production and organization, which includes our vendors, set designers, stage direction for business meetings, entertainment talent …and so much more. The Psychology Behind a Great Event Creating a great event has to do with psychology. At TOCA, our passion is to put everyone involved deep inside an exceptional experience, no matter what the content. Once we understand what our client hopes to achieve, we direct all of our moving parts into action to fully and effectively fulfill that vision. And with a cross-cultural team that includes creative minds and designers from the United States, Brazil, Asia, and Europe, we are proud of a staff that is sensitive to the nuances of varying cultures. This ensures that every event is created with a tone that is always right. The Arc and Balance of the TOCA Touch Because every TOCA event is custom designed, we take the time to configure the perfect arc and balance between business-related activities and diversion. And of course, we are always in service to our client’s image, making sure that the messaging, branding, and scripting is all of one piece. Working closely with our clients’ leadership, our job is to make their vision a reality, always with the unique and exciting TOCA touch. Contact Us For more information, take a look at our website at: www.tocaevents.com/contact-us