Havana’s International Jazz Festival and TOCA Culture
Picture a crowded basement. The lights are dim, the air thick with smoke and anticipation. A late night set is well into its umpteenth hour as local and international jazz greats make their way to the stage, adding their particular stamp to the continued improvisation. It could be twenty years ago, or it could be the present, but there is no doubt that this is Havana, Cuba on a night not to be missed. In Cuba you have music for breakfast, lunch, dinner, supper, and snacks. Its in the clubs, its on the curbs. And when it comes to jazz, it inhabits the late night into the morning, penetrating your very cells down to the marrow of your bones. This is the Cuba we at TOCA love and its the Havana that stands everyone on their heads during the annual Havana International Jazz Festival. In December 2015 from December 13 to the 21st, the Havana International Jazz Festival once again will be magnetizing jazz lovers from all over the world. For nine days and eight nights, attendees will be privy to some of the most astonishing musical talent at venues around the city including concerts at the Mella, Nacional, and Amadeo Roldan theatres and throughout the city’s many, many clubs. Hang out on any one of these nights at the Jazz Cafe or La Zorra y el Cuervo and you’re sure to see your favorite jazz luminaries adding their heat to the fire. The Havana International Jazz Festival was born in 1978 as the Jazz Plaza Festival when Cuban jazz showman Bobby Carcasses and a host of other exceptional Cuban musicians presented the first jazz concert in the Casa de la Cultura de Plaza. The following year featured keyboard great and five-time Grammy winner, Chucho Valdes, who became the director of the festival in 1996. As one of the most thrilling events for jazz lovers, the festival combines the allure of Cuba itself with some of the greatest icons of jazz music. In the past, the festival has featured artists such as Dizzy Gillespie, Tete Montoliu, Charlie Haden, Max Roach, Roy Hargrove, Steve Coleman, Carmen McRae, Leon Thomas, Airto Moreira, Tania Maria, Dave Velentin, Ivan Lins, and Michael Legrand. This year will be no different, with local and internationally acclaimed musicians coming in from everywhere to add their talent to the stunning and innovative scene that thrives in Havana. Never shirking our responsibility to share the fun, TOCA Culture will be there to provide people-to-people educational exchanges, combining encounters with Old Havana, Ciefuegos, and other UNESCO treasures with the excitement of the festival’s abundant musical offerings. With a mission to offer an intimate view of Cuban culture, we are looking forward to a total immersion into Havana’s musical pulse, from Afro-Cuban to Bossa Nova, improvisational, and free jazz… and everything in-between, above, and beyond! For more information on TOCA Culture and the Havana International Jazz Festival, contact us today at: www.tocaevents.com www.tocaculture.org www.tocatrips.com
Revving Up for TOCA Cuba
With its tropical climate; warm soothing waters; over 5,000 coasts bordering both the Atlantic and Caribbean; natural reserves, landscapes, and parks; and stunning UNESCO World Heritage sites, Cuba has everything it needs to becoming a leading tourist destination. Already plans are in action to update and expand the hospitality industry in order to accommodate the expected influx of business and resort tourism, and TOCA Cuba is in place to help coordinate what will be a boom in event production. With news of Obama’s opening the gates for a new relationship with Cuba, local entrepreneurs are excited about the fresh air that will finally enter their city. After the 50 year embargo, the nation stands to develop into a brilliant destination for meetings, workshops, congresses, festivals, and other special events, and we plan to be one of the major players in helping to develop the local economy. Just 90 miles from Key West, Florida, Cuba became a magnet for tourism back in 1915, when it was actually the most visited city in the Caribbean. Prohibition was on and the island was the place to go for its natural beauty along with legalized alcohol and gambling. During the great depression and WWII, tourism slowed down, only to build up again in the 1950’s until ’59 when Fidel Castro overthrew the pro-American dictator Fulgencio Batista. During this time foreign influx was looked down upon and new internal policies were created that led to JFK’s embargo in 1962, where Cuba turned to the USSR for support. Later on tourism came back into favor, driven by European and Canadian interest. Today visitors still need a license to enjoy the island, which can be found with licensed travel service providers. However with American travelers now able use their US credit cards, and cruise ship companies and airlines expanding their services to accommodate the expected huge influx of tourism, it is easy to predict the future. The hospitality industry is girding up, with Melia Hotels International opening a stunning hotel with 1,176 rooms on the island of Cayo Coco and many other hotels preparing for the competition. Even AirBnB now has approximately 1,000 listings in Havana alone! At TOCA Events we are excited about the renovation, renewal, and revenue that will positively affect the Cuban population. New strategies are coming into view and a positive trend is already in place for the first quarter of 2015 that according to “Hospitality On” shows that arrivals are up from the previous year by 14.2%. The vitality of the country has always been a powerful allure to anyone attracted to a population with heart and soul, a landscape that ignites the senses, and all the culture one could hope for in one place. Cuba boasts over 120 art galleries, 260 museums, over 80 theaters, along with exhibition halls and hotels that are made for world-class events. With all of this in mind, TOCA is already forming liasons with artists, vendors, and venues as we create an organic connection with the Cuban community. In service to our future involvement with Cuba, as well as with other Spanish-speaking countries, TOCA Events has now added a Spanish version of our website as we move into this next exciting phase. www.tocaevents.com