The Burgeoning Dance Scene in Cuba
Having recently returned from an inspiring trip to Cuba, we were deeply affected by the spirit of the people there. Their profound love of life, indomitable spirit, and a fierce energy filled with the joy and lust for making the most of each day is ubiquitous in a place where on the surface, time has seemed to stop. One of the most striking examples of the Cuban spirit is the love of dance. The country is filled with an unavoidable exuberance that starts with music and then gathers you into its arms inviting you to move your hips and join the fiesta! With roots in Spanish and African culture, Cuban folkloric dance includes Salsa, Danzón, Mambo, Rumba, Bolero, Cha Cha, Congo, and more. Passionate and sensual, these dance forms have affected cultures all around the world, bringing people together in an undeniable spirit of celebration. With Castro in power, folkloric dance has been one of the most prevalent forms, often seen in a formal frame at the Gran Teatro de la Habana. Ballet too has occupied a strong position in Cuban culture. The Ballet Nacional de Cuba, founded by Alicia Alonso in 1948, has maintained over the years a very classical and conservative repertoire, with little variation on the standard themes such as Swan Lake and Giselle. In 1959 the Conjunto Nacional de Danza Moderna was founded by Ramiro Guerra, who danced with Martha Graham’s company in the United States. Combining ballet technique with Afro-Caribbean dance, audiences were steeped in a distinctly unique flavor expressing the Cuban spirit. The company is now called Danza Contemporànea de Cuba (DCC) and boasts 60 dancers chosen from the famed Escuela Nacional de Arte under the direction of Miguel Iglesias. Many dance aficianados are familiar with the well-known and exquisitely talented Carlos Acosta, who was born in Havana in 1973. Acosta trained at the National Ballet School of Cuba and has danced with many companies outside of the country, including England’s Royal Ballet where he has been principal dancer since 1998. Along with now retired José Manuel Carreño, who danced with companies such as the Royal Ballet and American Ballet Theatre, and who presently runs the Carreño Dance Festival in Sarasota, Florida, Acosta remains an inspiration to young Cuban ballet dancers who wish to push the limits. Over the last several years, Cuban dance has been able to push the limits. More and more we see experimental dance companies being founded, with many young choreographers expressing their thirst for new forms. Small companies such as Malpaso are starting to make big waves in the contemporary dance scene. Founded in 2012 by Osnel Delgado, Dailedys Carrazana, and Fernando Saéz, the company consists of young dancers from some of the country’s most renowned dance schools and is acclaimed as one of Cuba’s best. Ballet Rakatan is another example of the burgeoning dance scene. Founded in 2001 by dancer/choreographer Nilda Guerra, the company combines Cuban and Latin dance styles with contemporary technique. With dancers trained at the Escuela Nacional de Arte, Ballet Rakatan tours all over the world, immersing audiences in the spice and pulse of popular Cuban dance marinated in world-class technique. www.tocaevents.com www.tocatrips.com
Fiestón and Our Commitment to Sports Hospitality
We’ve mentioned before that TOCA Events knows how to throw a party. But how about a party for a thousand people or more? Handling an enormous event requires an understanding of sports hospitality that includes the art of bringing sports, entertainment, and the public together in a true spirit of celebration. One of the best examples of how we show our stuff is for the Univision Deportes Fiestón events, and we have produced quite a few. From Phoenix to Dallas, L.A., Houston, and our latest event for theJuly 2015 Dallas SuperCopa MX and Campeon de Campeones , we help to make sports into one big festival that brings excitement to all. With popular anchors like Alejandro Berry, Jorge Calvo, and Aly Villegas, and soccer legends such as former Mexican National Team player Ramón Ramirez who delighted fans at Fiestón Phoenix, and Enrique Borja who came to our latest Dallas event, fans are already excited, even before the games begin. Add to this a giant screen where people can see their favorite teams play’ up close and personal,’ its easy to see how these live events capture a spirit that embodies everything that is great about sports. Entertainment is key for an event like Fiestón. We’ve marveled over mobs of girls sobbing over Mexican pop star Luis Coronel and thousands of fans going crazy over the band, El Dasa. We’ve watched people connect with each other over refreshments in the beer gardens, and we’ve been endlessly enchanted by kids of all ages playing with each other as they bond over common ground. Free admission assures that everyone can enjoy the Fiestón events, which is something that we at TOCA uphold as the perfect way to bring people together. We believe that sports hospitality is based on creating an atmosphere of celebration, excitement, sharing, and pure, unadulterated fun for everyone… and this is the spirit with which we help to build these magnetic events. TOCA Events makes sure that with every sporting event we produce everyone comes away with something special. Whether it is free books for children, a chance to interact with celebrities, play games, or just hang out in the sun, the final goal is to allow guests to spend a great day together and create a perfect memory. Creating a positive atmosphere for families and fans is a way to promote good feelings all the way around, giving everyone the chance to share their experiences with their friends at home. We carry this belief into all of the productions we create at TOCA Events, where every member of our team is dedicated to creating a celebratory event that stands out and leaves people feeling uplifted. With so many more sports events on our plate, we are delighted that we can bring a festive spirit to every production. At TOCA, we believe that infusing people with the spirit of unity and joy is one of the best ways to make the world a better place. For more information on TOCA Events sports hospitality: www.tocaevents.com
The Transformation of Rio’s Favelas
Favelas first appeared in Rio in the 19th century where they were built by soldiers with nowhere to live. Also called “barrios Africanos,” the favelas were home to former slaves with no claim to land or work. Then came the 1970’s when the migration of people from the deep countryside came to Rio to find work, finding themselves encamped in crowded and increasingly dangerous communities without sanitation, running water, or protection. Cities within the city, favelas have long been considered off limits. But with recent movements to “pacify” these areas through social change, many favelas have become more self-sustaining and productive. With running water, electricity, and other services, Rio’s municipal government is also putting in place green initiatives that are changing the face of these inner city areas. With approximately 763 favelas providing homes for over 1.4 million people, they provide a vital picture of a city that is known for diversity and flavor. Santa Marta is one of the best known favelas in Rio de Janeiro. When Spike Lee filmed Michael Jackson’s 1996 video for “They Don’t Care About Us” community pride coupled with this vibrant view of favela life started a positive chain reaction. This included the Favela Painting Art Project, inspired by the Dutch team Haas & Haan, inspiring locals to paint their homes in bright colors. Santa Model serves as a model for other favelas, with its new houses and free tram, along with its famous Michael Jackson statue. With local artisans contributing to this colorful community, Santa Marta is one of the main stops for tourists interested in becoming acquainted with the many facets of Rio de Janeiro. Vidigal is another favela favored by tour groups. With spectacular views over the Atlantic Ocean, the community now offers a beautiful walking trail for taking it all in, as well as guesthouses (pousadas), restaurants, clubs, and bars inside the favela itself. At Toca Events, we enjoy visiting the bohemian Santa Teresa district where artists and young locals provide a tangible excitement that is contagious. At TOCA Events, we are excited to be a part of creating a positive consciousness about these neighborhoods by sharing a new perspective on favela culture. Offering tours to view life in these neighborhoods is one way we help to open up communication and awareness. Recently our Director of Brand Interface, Fabio Pamplona, did a fashion shoot in one of Rio’s favelas, celebrating the spirit of the people. With Rio’s efforts to create a greener city through incentives such as reforestation to lower greenhouse gasses and attract more birds, the city has also created the “Morar Carioca Program” in the South Zone favelas of Bablilonia and Chapeu Mangueria. Encouraging sustainable buildings and other green solutions, these areas are helping to encourage eco-tourism and micro-industries that provide residents and visitors with a higher level of exchange. With holistic urban planning, favela infrastructure is improving, with better zoning and upgrades. Rio expects that by 2020 all of the favelas will benefit, meaning that a whopping 232,000 households will be affected! Visiting Favelas has become a big part of Rio’s tourism, especially since 2013 when the city’s tourism minister expanded plans to help residents develop new skills as a response to outside visitors. Government intervention has helped to expand resources, providing residents with more opportunities to work, live, and raise their families in a environment that supports a better quality of life. As an event production company always keen on providing our clients with creative options, TOCA Events is proud of every aspect of culture in Rio de Janeiro. In this spirit, our destination management team provides exciting tours of the city’s favelas as a compliment to your event. www.tocaevents.com
A Private Fashion Day in Rio with TOCA Events
As masters of special event production, TOCA Events struck gold once again with a special fashion extravaganza for VIPS in Rio de Janeiro, Brazil. With offices in two of the hottest capitals in the world, Miami and Rio de Janeiro, TOCA Events made the most of two hours on a Saturday morning, treating high-profile guests from the USA to festivities that delighted the senses and inspired the soul. With their knack for always being in the know, TOCA chose the super trendyDona Coisa store for their exclusive event. Right near the Jardim Botanico in one of the most coveted neighborhoods in Rio, guests were treated to a private fashion show with exquisite clothing, jewelry, and accessories created by some of the top contemporary Brazilian designers. Because the store was closed to outsiders, the VIPs could comfortably browse the store, also enjoying sumptuous displays of native cosmetics and other unique offerings that captured the best of Brazil’s artistic climate. No wonder the invitees were in seventh heaven at this luxurious Brazilian event, with full attention give to them by handsome barmen, a personal shopper, manicurist, make-up artist, and photographer. Sipping mimosas, shoppers chose outfits, basked in beauty treatments, and mingled amongst each other. Great music deejayed by one of Rio’s best accented the morning, making the event another hit for TOCA Events and proving that the company indeed deserves the accolades and recognition it gets for throwing great parties coast to coast. Contact Us For more information on TOCA Events, contact us at: www.tocaevents.com