Rio Games TOCA 2016
TOCA Events Triumphs Again at Rio Olympic Games 2016 Just like the arts, sports create a global language, building bridges between people and transforming lives through spirited competition, friendship, and peace. The 2016 Summer Olympic Games began with a highly emotional ceremony, with Rio de Janeiro as the first South American city to host such an event. At 1/10th the cost of London and 1/20th the cost of the Beijing Games, Rio was the perfect backdrop for a thrilling few weeks featuring the best of the best. Right Place, Right Time Once again, TOCA was at the right place at the right time providing VISA, one of the main sponsors and global partner of the Games, with exciting and motivating morning activities for their super VIP clients. Beginning on Aug 4th, our TOCA team provided impeccable attention to every detail, from ambiance to guided tours, catering, and everything in between. Starting Off the Day To start off each day of parties, business sessions, networking, and games, TOCA created customized morning activities for four separate waves of VISA VIPs, with activities offered to each group. With the sand and sea as our canvas, we created an enhanced beach club experience with branded elements including VISA colors to highlight activities including a volleyball clinic, beach tennis, slack line, Cross Fit training, and yoga. And of course, what could be better than being coached by some former Olympic greats like American gold medal diver, Greg Louganis; volleyball greats Jackie Silva and Sandra Pires; and the nine title winner for swimming, Missy Franklin! Keeping Everyone Inspired and Excited Other special events that TOCA provided included a beautiful bike tour of Copacabana and Ipanema, and a hike to Leme Fortress on the coastline of Copacabana. Our resident celebrity photographer, Fabio Pamplona, gave a wonderful workshop on how to use a smartphone camera, touring Sugar Loaf for inspiring photo ops of one of the world’s most iconic locations. We provided a gift kit for our guests, containing fisheye, macro, and wide angle lenses to clip on and screw in to each phone, along with a customized booklet filled with places of interest to shoot, which kept everyone inspired and excited. Creating a Seventh Heaven And as if all of this wasn’t enough, TOCA arranged a special VIP shopping experience complete with champagne and catered edibles. Covering an exclusive area in Ipanema, guests received a specially designed map with select stores featuring some of Brazil’s top clothing, leather, and arts & crafts designers. Moderated by our vivacious celebrity hostess, attendees received the perfect lesson in Ipanema fashion, including news on the latest trends and influences. Needless to say, everyone was in seventh heaven! Modesty Aside All modesty aside, we heard many of our Visa clients who are regulars at Olympic games around the world say that it was their best Olympic experience ever. The entire TOCA Events team is honored to have been selected as part of Visa’s team, and looks forward to participating again in this truly memorable global gathering. www.tocaevents.com
Sao Paulo: Brazil’s Favorite Destination for Events and Incentive Travel
Fabulous Sao Paulo is Brazil’s largest city and the most populous megapolis in the entire Southern Hemisphere. The world’s ninth largest metropolis is located in Southeastern Brazil—in the State that shares its name—and is the commercial and industrial heart of the South American giant, a country that has made great strides in the last few years to become a world economic power while helping and assisting the perennially underserved populations of its urban centers and rural areas. View of Sao Paulo Sao Paulo is also a world-renowned center for art, culture, entertainment and sophistication, unlike any other Latin American city. Practically an open air museum with neighborhoods and buildings of historical value—it ranks first among the cities that host international events in the Americas and 12th in the world, after Vienna, Paris, Barcelona, Singapore, Berlin, Budapest, Amsterdam, Stockholm, Seoul, Lisbon and Copenhagen. And according to a study by MasterCard in 130 cities around the world, São Paulo was the third most visited destination in Latin America with 2.4 million foreign travelers, who spent US$2.9 billion in 2013 (the highest among the cities in the region). Some of the most relevant annual events include the Sao Paulo Biennale, Brazilian Grand Prix, Sao Paulo Fashion Week and the ATP Brazil Open, as well as the largest gay pride parade in the country, which draws over one million visitors every year. Ibirapuera Auditorium TOCA Events, with offices in Miami and Rio de Janeiro, boasts a comprehensive team of expert curators, tour guides, planners and fixers in bustling Sao Paulo, who bring you up-to-date insight into the latest developments in this unique city. Knowing the city and its inhabitants so well, TOCA Events is poised to be your best all-inclusive provider to organize your next incentive experience in the most cosmopolitan city of one of the most beautiful and emblematic countries on the entire planet. Ibirapuera Park In 2014, CNN ranked nightlife in São Paulo as the fourth best in the world, behind New York, Berlin, and Ibiza. Although we do not know the criteria used by our partners at CNN, we agree that the paulistanos (as the locals are known) are unique, outgoing, sophisticated, and have built a city worthy of our admiration, even in a country with one of the most legendary architectural legacies of the 19th and 20th centuries. Avenida Paulista Starting from the iconic Avenida Paulista, home to the city’s most emblematic monuments, such as the Latin American Memorial, Ibirapuera Park, Museum of Ipiranga, São Paulo Museum of Art, and the Museum of the Portuguese Language, the city radiates towards some of the most relevant business centers that host headquarters of major corporations, banks and financial institutions, organizations whose arms reach the rest of the continent and beyond, including the largest stock market in Latin America. Terracoitalia restaurant One aspect of this fantastic city that seems to escape most history books is the fact that this is one of the most multicultural enclaves in the world, especially in South America. The city holds the largest population of persons of Italian descent in the entire world—more than Rome. Sao Paulo is also home to large Arab and Japanese communities. Mani restaurant Know for a penchant for luxury and excess, Sao Paulo hosts the leading fashion brands and cultural institutions. The Jardins neighborhood is regarded as one of the most sophisticated spaces in town with a broad variety of hotels and restaurants, including the award-winning D.O.M., considered one of the World’s 50 Best Restaurants by San Pellegrino and Restaurant Magazine. Morumbi Since the city hosts 75% of the trade fairs and conventions in the country, the TOCA Events team of destination management professionals are consistently engaged in offering the highest level of creativity, quality and service to its growing global clientele. The city has become one of our favorite destinations for sports marketing, business sessions, incentive travel, and evening events produced with special attention to all the logistical details that lead to unforgettable experiences. www.tocaevents.com