Introducing TOCA Social
One would think it would be enough to cover destination management, sports hospitality, and corporate events without having to lift a finger to expand our services . But as those of you who are familiar with our passion to produce the exceptional, we are proud to introduce our newest division, TOCA Social. Headed by the charismatic wedding and party event planner, Breen Halley Miller, TOCA Social offers full service planning for weddings, engagement parties, anniversaries, birthdays, bridal showers, charities, and all other social-related events. With a Bachelor of Science degree in Communications from the College of Journalism & Communications at the University of Florida, along with eight years of experience in marketing, planning, and communication, Breen brings an extremely well-rounded background to the plate. Her extensive marketing, planning and communication skills have earned her a reputation for combining the practical with the visionary when it comes to helping a client’s dream event come to perfect fruition. With Breen at the helm, TOCA Social’s team of professionals excel in all areas of logistics, planning, and creative flair. From choosing and meeting with each vendor personally to making sure that every detail is delivered, TOCA Social’s mission is to provide clients with the impeccable services that is the bulwark of our reputation at TOCA Events. Though a new division, TOCA Social is getting busy fast! We are finding that destination and LGBT weddings are some of the most popular social events, with clients excited about engaging our services. The word is definitely out that TOCA Social is right at the forefront, taking the romance of your wedding and marrying it with our ability to make your fantasy come true. And because we know that planning such a life-changing event needs a cool head, we provide you with the following comprehensive services that make it all easy: Initial Consultation Full Service Wedding Planning Wedding Day Coordinator LGBT Weddings Destination Weddings Additional Events — Rehearsal, Bridal Shower, Honeymoon Dress Consultation Floral/Decor Invitations & Calligraphy Photography & Videography Gift Baskets/Favors Travel & Ground Transportation Venue Selection Officient Catering License Coordination/Permitting Post-Wedding Coordination Media Package Knowing some of the prime locations around the world is what has put TOCA Events at the top of the list for destination management. Miami, Rio, and now Cuba are currently the most desirable places to hold an event, and we’re right there in the mix, with offices and liasons in these cities. Being on such familiar terms with these cities is a huge benefit, as we have an insider’s view of where to find all that you need to bring your vision to life… from locale to decor, entertainment, catering, transport, accommodations, and more. For more on producing your social event, contact Breen today at: TOCA Social Breen Halley Miller [email protected] www.tocasocial.com
How to plan an event
How to plan an event A DAY IN THE LIFE OF AN EVENT COMPANY In this article we show you how to plan an event. Creating an event is a many layered thing. No company knows this better than TOCA. From sports hospitality to experiential activities, corporate incentive settings, sponsor-based fabrications, and more, our mission is to construct a unique and exciting experience for everyone involved. Capturing the Client For the TOCA team, creating an event is all about communication. Our success begins the moment we start building a relationship with our clients. Of paramount importance, we get to the heart of what they wish to achieve and what they hope their attendees will take away once the event is over. If you want to know how to plan an event, pay attention. This the key to penetrating the desires of our clients. We make it our business to set up a comfortable and open dialogue where we can pinpoint the essence and spirit of the event at hand, enabling us to ultimately create the perfect blueprint for a successful experience. Creating the Proposal Once we understand the needs and objectives of our prospective client, we go to work on the proposal. This is where we cover all the necessary elements in how to plan an event, such as: transport security staffing hotels business sessions 3-D imaging and animation break-out components such as small meetings, coaching sessions, and the like activities team building entertainment evening receptions dine arounds where clients can feel the pulse of the city daytime activities spouse programs After determining exactly what is needed, we submit our user-friendly package with descriptions, graphics, and an itemized budget. Shifting Into Gear Once the client signs off on our proposal, we then move on to pre-production mode, shifting into high creative gear where each of our departments addresses their respective area of expertise. Keeping in mind the necessary calls to action that are essential to our client’s campaign, this is where the collaborative process is at its highest pitch. It is at this point that our team comes together to create the final design, with suggestions and revisions resulting from the synergy of TOCA’s collective creative vision. The Critical Path Mapping the progress of our productions and staying true to our critical path is where all of the details combine with the bigger picture. Having carefully defined each of the many and diverse moving parts that make up an event, we are now ready to mobilize onsite production and organization, which includes our vendors, set designers, stage direction for business meetings, entertainment talent …and so much more. The Psychology Behind a Great Event Creating a great event has to do with psychology. At TOCA, our passion is to put everyone involved deep inside an exceptional experience, no matter what the content. Once we understand what our client hopes to achieve, we direct all of our moving parts into action to fully and effectively fulfill that vision. And with a cross-cultural team that includes creative minds and designers from the United States, Brazil, Asia, and Europe, we are proud of a staff that is sensitive to the nuances of varying cultures. This ensures that every event is created with a tone that is always right. The Arc and Balance of the TOCA Touch Because every TOCA event is custom designed, we take the time to configure the perfect arc and balance between business-related activities and diversion. And of course, we are always in service to our client’s image, making sure that the messaging, branding, and scripting is all of one piece. Working closely with our clients’ leadership, our job is to make their vision a reality, always with the unique and exciting TOCA touch. Contact Us For more information, take a look at our website at: www.tocaevents.com/contact-us