Navigating the Corporate Hospitality Landscape in 2024
The corporate hospitality industry in 2024 is marked by transformational trends that cater to evolving business landscapes and shifting client expectations. No longer just about dining at executive suites during sporting events, corporate hospitality has become an essential part of business strategy, focusing on creating exceptional experiences that align with corporate values, technology advancements, and sustainability priorities. Technological Integration In 2024, technology plays a crucial role by seamlessly blending physical and digital experiences. Virtual and augmented reality (VR/AR) tech allows companies to engage with clients in innovative ways. Imagine attending a Formula 1 race while simultaneously immersing in a virtual behind-the-scenes pit experience from the comfort of a private suite. This incorporation of technology ensures events are both exclusive and interactive, significantly enhancing the guest experience. Sustainable and Ethical Practices As sustainability demands mount, corporations are now selecting hospitality partners that share their commitment to the environment. In 2024, eco-friendly practices, from sustainable sourcing of food and materials to energy-efficient venues, are non-negotiable. Companies strive to demonstrate corporate responsibility by opting for green certifications and reducing their carbon footprint at events. Ethical considerations extend to inclusivity and diversity, prompting businesses to create more accessible and culturally sensitive events. Personalization and Custom Experiences Personalization takes center stage in corporate hospitality. Businesses recognize the importance of tailoring experiences to individual preferences to foster genuine connections and brand loyalty. Companies now utilize data-driven insights to craft bespoke experiences, from customized menus to curated entertainment, ensuring every guest feels valued and appreciated. This bespoke approach strengthens client relationships and positions the company as attentive and customer-focused. The Rise of Hybrid Events The pandemic accelerated the shift towards hybrid events, and in 2024, this trend is more prominent than ever. Hybrid events combine in-person and virtual components, offering flexibility and broader reach. Clients can choose how they wish to participate, increasing engagement and inclusivity. This model is cost-effective, allowing companies to host larger, more diverse audiences without significant logistical challenges. Focus on Wellness and Well-being An emphasis on wellness permeates the corporate hospitality industry in 2024. Health-conscious menus, mindfulness activities, and stress-reducing amenities are standard components of the event experience. Wellness initiatives extend beyond physical health, addressing mental well-being through serene environments and thoughtful programming. This holistic approach ensures that guests leave events feeling rejuvenated and valued. Challenges and Opportunities Despite its evolution, the industry faces challenges such as balancing high customer expectations with budget constraints and navigating geopolitical instabilities impacting international events. However, these challenges present opportunities for innovation and differentiation. By prioritizing creative problem-solving, businesses can craft compelling hospitality experiences that set them apart. Conclusion The corporate hospitality industry in 2024 is characterized by innovation, sustainability, and personalization. As companies adapt to the changing landscape, they are not only creating memorable experiences but also reinforcing their brand values and fostering deeper connections with clients. As this industry continues to evolve, its role as a strategic business tool becomes increasingly indispensable.
Unlocking the Secret to Choosing the Perfect Venue for Your Corporate Event
Unlocking the Secret to Choosing the Perfect Venue for Your Corporate Event Planning a corporate event can be a daunting task, with one of the most crucial aspects being the choice of venue. The right setting can elevate your event, leaving attendees with a lasting positive impression. Let’s explore the key factors in uncovering the perfect spot for your next corporate gathering. 1. Understand Your Event Goals Before you start the venue hunt, have a clear understanding of the event’s purpose. Are you launching a product, hosting a team-building retreat, or celebrating an organizational milestone? Your goals will help dictate the atmosphere and functionality needed in a venue. 2. Consider the Location Location plays a pivotal role. It should be convenient for all attendees, especially if they are coming from different areas. Proximity to public transportation, hotels, and airports can significantly improve attendee experience. Additionally, consider the local amenities and attractions that might enhance the overall appeal of your event. 3. Assess the Capacity and Layout Ensure the venue can comfortably accommodate your expected number of attendees. Consider the layout for presentations, networking, or workshops. An adaptable space that can be configured for various activities is often ideal. 4. Evaluate the Ambiance The venue’s ambiance should align with your event’s theme and objective. Does the décor mirror a professional, cutting-edge vibe for a tech launch, or is it more relaxed and creative for a workshop? Sound, lighting, and even the scent of the venue can contribute to the overall atmosphere. 5. Check Available Amenities Review the venue’s facilities. Depending on your event needs, you might require audio-visual equipment, Wi-Fi access, on-site catering, or breakout rooms. Adequate parking or valet services are also important considerations. 6. Budget Wisely While budget is a significant factor, it’s worth investing in a venue that offers value to your event. Consider all costs, including any hidden fees for additional services. Sometimes spending a bit more on the ideal venue can lead to greater returns in terms of attendee satisfaction and brand image. 7. Visit the Venue Photos and virtual tours can be helpful, but nothing beats visiting the venue in person. This allows you to get a true feel of the space, assess logistical aspects like accessibility, and envision how the event will flow. 8. Seek References and Reviews Researching reviews and requesting references from past clients can provide insight into the venue’s quality of service. People’s experiences can reveal important details you might not consider initially. 9. Consider Flexibility and Availability Check the venue’s availability on your desired date and ask about their flexibility regarding changes in timelines or guest count. Venues that can adapt to unforeseen changes can save a lot of hassle. Conclusion Finding the perfect venue for your corporate event involves balancing essential elements like location, capacity, and cost with the needs of your attendees and the goals of your event. By considering these factors, you’ll be well on your way to orchestrating a memorable and successful event. Happy planning!
TOCA is back! The Creative Approach of the Event Production Company in Las Vegas
The Creative Approach of the Event Production Company in Las Vegas. Las Vegas is one of the most dynamic cities in the US; an entertainment capital and global incentive meetings hub as well. Viewed from outer space, the Vegas strip is the brightest spot on our planet both for its brightness and diversity of colors. TOCA draws from NASA’s fantastic images to create the theme for an exclusive program for 3,000 guests in the city’s Convention Center. A unique chance to showcase the talents of our event production company in Las Vegas. Brilliant Lights was the concept used to reconcile the location with the client’s message. The program is a fresh interpretation of Las Vegas culture, inspired by the destination and the unrivaled brilliance that emanates from the Vegas Strip out toward the universe. TOCA Events, the event production company in Las Vegas, delivered a unique fusion of highly sophisticated design elements, subtle yet effective corporate messaging, and visually impactful performance elements from the raw and empty canvas of the Las Vegas Convention Hall S3. The transformation of the Hall took four days of continuous work marked by the incredible creativity of the TOCA Events staff. The overall effect was achieved through various initiatives and the creation of multiple continuous spaces infused with the diverse and cosmopolitan sizzle of Las Vegas. TOCA Events created a central core that mirrored the Strip with mapped lighting effects that formed a glistening corridor interconnecting each of the spaces. The spaces—or zones—were delineated by luminous structural elements, modular translucent walls and LED messaging, culminating in an atmosphere that was vibrant, colorful, and inviting. The sort of dream act for any event professional or event production company in Las Vegas. Our DJ held court from atop his tower overlooking the central Strip. Additionally, to highlight the overall concept, we showcased a LED Cyr Wheel performer who dazzled the crowd alongside an Olympian LED hoops artist who performed atop a bridge spanning the Strip. See also: New Event Planners in Las Vegas Their acrobatics resulted in extraordinary visual impact, complemented by a state-of-the-arts laser dance troupe. To complete such an amazing night, our live dance band took the stage as the crowd danced into the night. Following our event, TOCA Events was proud to become an Exhibitor Appointed Contractor of the Las Vegas Convention Center. And being recognized as a premier event production company in Las Vegas. TOCA Events is an approved vendor for MGM Resorts. Our team is proud to call Las Vegas one of TOCA’s primary hubs in North America, and our establishment as an event production company in Las Vegas has led to an increased presence throughout the West Coast market. [:
Copa America brings Fiestón to South Beach
A special edition of Copa America—the premier men’s soccer event in the Americas—is being held for the first time outside of South America. The United States is the host nation for Copa America Centenario, which celebrates the 100th anniversary of the Tournament from June 3rd to the 26th. The 2016 event is significant because it features teams from CONMEBOL (the South American football confederation) and CONCACAF (the Confederation of North and Cen- tral America and the Caribbean). Soccer fans across the US will be able to view all 32 games live on Univision Sports, but if you feel the need to share this unique experience with fellow fans and cheer for your team, Univi- sion, the largest Spanish-language television network, has organized viewing parties across the country as a way of replicating the sensation of being at the stadium. One of such events—a tailgate beach party—was produced by TOCA Events during the week- end of June 3 to 6 at Miami Beach’s Lummus Park on the iconic Ocean Drive. The Fiestón—as Univision calls these viewing parties—came to Miami for the first time, and the sports manage- ment side of TOCA Events was chosen to take care of the challenge and design an unforget- table opportunity for all soccer fans of all ages. There were plenty of family-fun activities for attendees. Besides cheering for their favorite teams, guests enjoyed beach games as well as live musical performances by reggaeton artist Joey Montana, pop artist Karol G, pop Latin sensation Grupo Treo, Afrobeta, and Locos for Jua- na, among others. The first six matches of the tournament were broadcast live on large LED screens placed on the beach. TOCA Events continues its support of Univision Fiestón events in cities across the country such as Dallas, Phoenix, Chicago, New York and Los Angeles. www.tocaevents.com
Introducing TOCA Social
One would think it would be enough to cover destination management, sports hospitality, and corporate events without having to lift a finger to expand our services . But as those of you who are familiar with our passion to produce the exceptional, we are proud to introduce our newest division, TOCA Social. Headed by the charismatic wedding and party event planner, Breen Halley Miller, TOCA Social offers full service planning for weddings, engagement parties, anniversaries, birthdays, bridal showers, charities, and all other social-related events. With a Bachelor of Science degree in Communications from the College of Journalism & Communications at the University of Florida, along with eight years of experience in marketing, planning, and communication, Breen brings an extremely well-rounded background to the plate. Her extensive marketing, planning and communication skills have earned her a reputation for combining the practical with the visionary when it comes to helping a client’s dream event come to perfect fruition. With Breen at the helm, TOCA Social’s team of professionals excel in all areas of logistics, planning, and creative flair. From choosing and meeting with each vendor personally to making sure that every detail is delivered, TOCA Social’s mission is to provide clients with the impeccable services that is the bulwark of our reputation at TOCA Events. Though a new division, TOCA Social is getting busy fast! We are finding that destination and LGBT weddings are some of the most popular social events, with clients excited about engaging our services. The word is definitely out that TOCA Social is right at the forefront, taking the romance of your wedding and marrying it with our ability to make your fantasy come true. And because we know that planning such a life-changing event needs a cool head, we provide you with the following comprehensive services that make it all easy: Initial Consultation Full Service Wedding Planning Wedding Day Coordinator LGBT Weddings Destination Weddings Additional Events — Rehearsal, Bridal Shower, Honeymoon Dress Consultation Floral/Decor Invitations & Calligraphy Photography & Videography Gift Baskets/Favors Travel & Ground Transportation Venue Selection Officient Catering License Coordination/Permitting Post-Wedding Coordination Media Package Knowing some of the prime locations around the world is what has put TOCA Events at the top of the list for destination management. Miami, Rio, and now Cuba are currently the most desirable places to hold an event, and we’re right there in the mix, with offices and liasons in these cities. Being on such familiar terms with these cities is a huge benefit, as we have an insider’s view of where to find all that you need to bring your vision to life… from locale to decor, entertainment, catering, transport, accommodations, and more. For more on producing your social event, contact Breen today at: TOCA Social Breen Halley Miller [email protected] www.tocasocial.com
Fiestón and Our Commitment to Sports Hospitality
We’ve mentioned before that TOCA Events knows how to throw a party. But how about a party for a thousand people or more? Handling an enormous event requires an understanding of sports hospitality that includes the art of bringing sports, entertainment, and the public together in a true spirit of celebration. One of the best examples of how we show our stuff is for the Univision Deportes Fiestón events, and we have produced quite a few. From Phoenix to Dallas, L.A., Houston, and our latest event for theJuly 2015 Dallas SuperCopa MX and Campeon de Campeones , we help to make sports into one big festival that brings excitement to all. With popular anchors like Alejandro Berry, Jorge Calvo, and Aly Villegas, and soccer legends such as former Mexican National Team player Ramón Ramirez who delighted fans at Fiestón Phoenix, and Enrique Borja who came to our latest Dallas event, fans are already excited, even before the games begin. Add to this a giant screen where people can see their favorite teams play’ up close and personal,’ its easy to see how these live events capture a spirit that embodies everything that is great about sports. Entertainment is key for an event like Fiestón. We’ve marveled over mobs of girls sobbing over Mexican pop star Luis Coronel and thousands of fans going crazy over the band, El Dasa. We’ve watched people connect with each other over refreshments in the beer gardens, and we’ve been endlessly enchanted by kids of all ages playing with each other as they bond over common ground. Free admission assures that everyone can enjoy the Fiestón events, which is something that we at TOCA uphold as the perfect way to bring people together. We believe that sports hospitality is based on creating an atmosphere of celebration, excitement, sharing, and pure, unadulterated fun for everyone… and this is the spirit with which we help to build these magnetic events. TOCA Events makes sure that with every sporting event we produce everyone comes away with something special. Whether it is free books for children, a chance to interact with celebrities, play games, or just hang out in the sun, the final goal is to allow guests to spend a great day together and create a perfect memory. Creating a positive atmosphere for families and fans is a way to promote good feelings all the way around, giving everyone the chance to share their experiences with their friends at home. We carry this belief into all of the productions we create at TOCA Events, where every member of our team is dedicated to creating a celebratory event that stands out and leaves people feeling uplifted. With so many more sports events on our plate, we are delighted that we can bring a festive spirit to every production. At TOCA, we believe that infusing people with the spirit of unity and joy is one of the best ways to make the world a better place. For more information on TOCA Events sports hospitality: www.tocaevents.com
Rio’s Period Venues
Some of the most stunning villas in Rio de Janeiro are the period homes that speak of many pivotal moments in the city’s history. Discovering the former farmhouse where the document abolishing slavery was written, as well as other addresses that contribute to Rio’s story, is a way for us at TOCA Events to share our respect for the past and our love of beauty with our clients. At TOCA we believe in incorporating as much of local culture as we can when we produce an event. Our clients come to us because of our knowledge of a given locale, and our mission includes finding some of the most unique and exquisite places where we can either produce the event itself or provide a meaningful site visit. For us an event doesn’t stop when the music is over. We want our clients to walk away with something that they can take home and share. Rio’s breathtaking architecture gives us so much fodder for event production here that we are never at a loss for creating a memorable experience. As lovers of architecture, we are well aware that Rio produced one of the greatest architects in the world: Oscar Niemeyer. The home he designed for his family in 1951 is just as modern today as it was then, and we marvel at the brilliance of the way it so harmoniously conforms to the terrain. It is not easy to build a structure of any kind on a slope, and he did so with an elegance that is inherent in all of his work. Made of glass and cement, the home speaks of his love of nature as it settles seamlessly into its surroundings. Another notable home in Rio de Janeiro is the House of Arts and Culture Serpa Juliet. The house was build in 1920 as a gift from husband to wife. Considered the most beautiful home in Rio at that time, it later became the house of culture, named by its owner to honor his mother, Serpa Juliet. People coming to Rio always remark on the seduction of its beaches, the glitter of its nightlife, and the warmth of its people. Add to this the allure of the city’s period venues, as well as its more contemporary offerings. From upscale Rio Branco to the colorful flavelas, there is a plethora of wonderful architecture to behold. Through this one can easily see how the city knits itself together, with so many varied designs creating a fabric that ignites the senses and keeps us intrigued with every new discovery. In celebration of our home here in Rio, along with our constant urge to share what we love with our clients and friends, we are always learning more about the city’s history. We are fascinated by the importance of each monument that has contributed to the intricate and complex path Rio has taken towards becoming the city it is today, and we are proud to be a part of its pulse. For more information on how we can make your Rio event a part of your own history, contact us today at: www.tocaevents.com
Our Green Connection
As a leader in the event production industry, we at TOCA Events feel very strongly about setting an example when it comes to green consciousness. Our choice is to be on the side of sustainability, setting an ethical example that embraces the preciousness of our environment. Going green has become a common phrase in our industry, starting in the 1990’s when we began to hear more about the shadowy implications of climate change. Many businesses have taken this seriously, while others merely do “lip service” to the concept, or simply ignore the increasing examples of global warming. Even if you disregard the growing evidence that our planet is in trouble, it is hard to accept any argument that does not support sustainability and the development of holistic practices that respect our natural resources. TOCA maintains that a protocol in consideration of the environment is what makes the difference when it comes to offering the best possible service to our clients. As important as location, talent, aesthetic value, and the highest level of professionalism, is a dedication to fair practices, energy conservation, the correct use of natural resources, and overall care for the environment from inception to the completion of every event. Maintaining a green connection is part of our marketing philosophy, as well as our policy and principals. Educating through example, we at TOCA believe that our green attitude affects not only our clients, but the event production industry itself. By choosing vendors who support sustainability, by working with large groups who are imprinted by the impact of how we model our events, we help to build awareness. We live in a world of over-consumption. Marketing and competition keeps consumers consuming, often without thinking about the difference between what is essential vs what is wasteful. At TOCA Events, we believe in giving our clients a sense of magnificence and abundance with every event we produce, and we have mastered the art of doing so without disrespecting the balance necessary to maintain the utmost respect for our natural resources. A green connection no longer means that operational and production costs are higher. Today, it is actually a way to lower expenditures while at the same time providing a competitive advantage over competitors who are not paying attention. We find we are actually saving through the reduction of energy, observing smart waste management practices, and applying an intelligent use of the supply chain. At TOCA we have attracted an extremely high quality team partially because of our green policies, as each member feels good about contributing to a company that enforces conscious environmental practices. In terms of the public sector, our green connection has greatly contributed to our brand image, as clients prefer to be associated with caring practices. Looking to the future, we are excited to implement new innovations that certainly will keep us at the forefront of the event production industry. To learn more about our environmental practices and how to enjoy them at your event, please contact us today www.tocaevents.com
The Art and Science of the Party
According to Dr. Joe Goldblatt, founder of the International Special Events Society, event planning is a $50 billion dollar a year industry, and growing. With corporations and private entities outsourcing for all aspects of their special events, we at TOCA are riding the big wave as we strive to perfect the art and science of the Party. As an event planning and destination management company that has been deeply entrenched in the business for a number of years, our list of loyal and new clients is constantly expanding. Our team of professionals is always exploring innovative ways to create parties that are exciting, memorable, unexpected, and on point with what our clients hope to achieve at the so-called end of the day. Planning and designing an event follows a complex road that includes the manifestation of the client’s idea, supervision of the party at all times, and making sure that all elements lead to the desired result. Whether the event is a private celebration, a promotion for a new product, part of a trade show, an educational conference, a commemoration, holiday party, company outing, or otherwise, our goal is for all of the participants to connect with each other through good conversation, networking, and having a great time letting their hair down. There is an enormous amount of pre-planning that goes into making a good party event. Every detail must be examined, from décor to food and beverages, entertainment, the musical playlist, accommodations, and so much more. We believe that the mechanics of creating a seamless event is the science of party-making, while the art is in making the festivities aesthetically pleasing and conducive to personal connection, merry-making, and relaxing. When it comes to corporate events, we know that a successful party is where there is personal interaction. This is what inspires corporate culture, builds brand loyalty, while also inspiring new customers. Corporate parties are designed to help grow business, and at TOCA Events, we create environments that foster personal conversations and a sense of camaraderie that spills over long after the party is over. As a special event and destination management company, TOCA believes in giving people a good reason to come to our parties. We pride ourselves on the ability to merge business with pleasure, where our events and the products or services that are being represented meet all along the way. We know the importance of maintaining a clear objective is the driving force behind every element that makes up a TOCA event. Customizing the party to a tee is a science. Giving guests an experience that is unexpected, exciting, and fun is an art. For more information on how TOCA Events can combine these two elements for your next private or corporate party, contact us today. www.tocaevents.com
Our Recipe for Event Planning Success
At TOCA we believe that the driving force behind every successful production comes from our inherent passion for its planning and creation. Having been in the event production business for many years, we are constantly excited by the prospect of a new project, from creating the perfect concept, to planning, building, and finally seeing the idea come to fruition. With the satisfaction of our clients and those who have participated in the event being our ultimate reward, we are always ready for the next challenge. Whether it is sports hospitality, business sessions, corporate or private parties, or anything in between, the elements that go into making each event a success are the same. Here are some of the precepts that we feel are critical for achieving the best possible results for everyone involved: Listening The art of listening is key when it comes to satisfying our clients. We need to know what they are looking for in an event, and most importantly what they hope to achieve as an end result. Sometimes our clients are not able to fully articulate exactly what they are looking for, so it is up to us to listen carefully and fill in the blanks. Listening implies good “people skills,” and at TOCA we pride ourselves on going the extra mile to understand just what our clients want so that we can successfully communicate their vision to all of our vendors who will help us consolidate the perfect outcome. Listening is also essential when it comes to working with our team. For us, every person working at TOCA is a peer, which creates an atmosphere of respect and an openness to new ideas. A good listener usually means that communication is open, and it is in this spirit that we uphold and honor the strengths of each one of our team members. Flexibility As TOCA Events grows, our productions become bigger and bigger, which also means they become more complex. Here is where it is essential to be flexible, with the ability to manage whatever surprises may come our way. This may be a change of vision or last minute changes from our client, a glitch in a schedule or performance, or any other exigency that might come up before, during, or even directly after an event. Flexibility implies resourcefulness, which means that we always have to be ready and able to provide a quick creative fix if the occasion arises. Big productions also mean we have to manage many teams at the same time. Here flexibility provides us with the ability to handle the many responsibilities that large events require, including staying calm when problems arise so that we can think and act quickly to resolve them. A Positive Attitude We know that the feel of a company trickles down from the top. If we as owners are positive, enthusiastic, and calm, our team will be as well. It is up to us to maintain the right mood at all times, regardless of what kind of pressure we may be under during the production process. Because of our experience level in event production, we are very rarely are up against situations that we cannot resolve with grace and ingenuity. And as multi-tasking pros, we love a good challenge, and find that this attitude is contagious amongst our TOCA team as well! Choosing the Right Team Any good manager knows that having the right team means everything. We have an incredible network of trusted pros that we can count on to help make every event into a star production. And of course having the right team means we can delegate without having to worry that the job won’t be done to perfection. Our core team works like a well-oiled machine, which is what makes a TOCA Event so recognizable. www.tocaevents.com