TOCA Events provided comprehensive destination management services for the Dr Pepper Snapple Group BCS Championship program. Our team of designers transformed the Dr Pepper logo into a 3-D reality in our oceanfront bar that was part of the VIP Hospitality Suite, where guests enjoyed performances by Grammy winning artists. Dr Pepper packaging was utilized in creative ways in both the beachfront tent as well as the Game Day Hospitality Chalet at Sun Life Stadium for additional brand presence.

In addition to the design and production of the two principal hospitality areas, TOCA Events’ destination management team provided ground transportation, staffing and game-day police escorts.